Aboriginal Sport User Interface

A user interface design focused on targeting aboriginal youth.  

We took the approach that any youth, aboriginal or not, would want to emulate success. Aboriginal Sport is associated with Nike through their aboriginal N7 Fund. We argued that through association, this would heighten the brand and create a loyal following. We took a clean Nike design style and applied a Northwest Coast approach. These are our UI prototype designs.

Aboriginal Sport, Recreation & Physical Activity Partners Council



UI/UX Design


January 25, 2016

aboriginal youth, communications, UI design, user experience design, user interface design, UX design