A&W Cream Soda

The kids thought the design was “awesome”!  

A&W Cream Soda was changing this soft drink from a vanilla cream soda to a cherry based version. We redesigned the all aspects of the packaging to better suit the new product formulation and colour. We did extensive market research and testing with the primary consumer audience of 8-10 year old children, to create a product design that captured their imagination in a highly competitive product category.

A&W Beverages

Category:

Marketing + Advertising

Date:

January 18, 2016

Tags:
A&W Beverages, advertising, marketing