Fit Nation

FitNation was developed by the Partners Council in affiliation with Nike N7.

The program incorporates a series of dynamic stretching exercises that are fun, adaptable to any fitness level, and presented in an easy-to-use format specifically designed to increase physical activity in Aboriginal communities and Friendship Centres across BC. We were tasked to develop an identity for this fledgling program and created a design that was accessible to a wide range of participants with varying degrees of age and fitness level. We looked at indigenous vernacular to determine an appropriate colour palette and iconography.


Aboriginal Sport, Recreation & Physical Activity Partners Council


Branding + Communications


March 8, 2016

brand development, identity design, logo design, publication design