Herbon Cough Drops

Marketing to the specialized echinacea niche market required an intelligent + sophisticated approach.   

Herbon Naturals manufactured mass market echinacea-based cough and cold products. We developed a brand personality that stood apart from existing mainstream cough + cold products by creating packaging, P.O.S., product website and advertising that displayed a fresh, active, graphically strong look which transcended into various markets around the world.

Herbon Naturals


Branding + Communications, Marketing + Advertising


January 18, 2016

advertising, branding, communications, echinacea product branding, marketing, packaging