Licensed Opticians of Canada

Branding the profession of Opticians.  

We created a brand around the name, “Licensed” Opticians, to reflect their education and regulated profession. We created a logo, the tagline “Vision Refined”, promotional materials such as a poster and rack card, a TV ad, website design and more. We also worked on a multi-year project to educate Opticians about their brand, and raise awareness among the public of the profession’s value.

Opticians Council of Canada



Branding + Communications, Web Design/Development


January 26, 2016

branding, communications, logo, opticians, UI design, web design